Big Reach Marketing

What Lockdown Has Taught Us?

Now more than ever, it's important to focus on the positives. What positive things lockdown has brought for our team?

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We think that, now more than ever, it's important to focus on the positives. It can certainly be said that the situation we're currently in hasn't been particularly easy for anyone and, at times, it can be hard not to get overwhelmed with everything that it going on around the world. But we have to remember that there’s always light at the end of the tunnel.

We’ve decided to look at this situation with that in mind and have focused on what positive things and lessons lockdown has brought for the members of our team.


Whilst self-isolating I’ve rediscovered how to find enjoyment in the smaller things. I’ve learnt to appreciate the simplicity of each day and use my time to learn, read, listen, and basically better myself. We say to our clients that this downtime is a unique opportunity to get on top of their marketing so that they can come out the other side of the lockdown in a much better position - well I think that principle doesn’t just apply to business, it applies to all of us as individuals. I’ve also learnt an incredible recipe for egg/flour free brownies, hit me up for the recipe.


During this period of remote working and self-isolation, I've learnt more about the value of communication. Whether it just be a check-in text, a catch-up phone call, a video-call meeting or a friendly email, it's never been more important to communicate with the people around you. Even before all of this, we were very lucky to be a tight-knit team and I think remote working has helped to strengthen that even more. Every other day, we look forward to getting together on a group video call and sharing ideas and thoughts on the projects we're working on. We've also made sure to check-in with each other, our clients and contacts to make sure we're offering them as much help as we can and so they know that we're there for them.

Out of work, I've been reminded how important it is to take time for yourself. I've very much enjoyed going for a walks, reading books, baking and having at-home spa days! 


Coming back off holiday and straight into lockdown was a bizarre experience. With no preparation for the transition from office to home working, it felt like a temporary change and it took me almost two weeks to accept that this was the ‘new normal’. Everyone seems to have a little more time on their hands at the moment, so it’s been great to hear from some of our clients a bit more, updating their websites with new content and being challenged to think of new ideas for their marketing during such a different economy.

Lucky for me, I’m not short on ways to spend my extra time at home, having recently moved house. I’ve been decorating, organising and experimenting with bolder interior design choices (what would we do without internet shopping?) I’ve also taken the opportunity to catch up with old friends that I’ve not been making enough time for in the past year. Hopefully, that will be the habit I keep!


I think the whole pandemic and self-isolation situation was the perfect time for me to remember what's important in life. Many of us had a chance to slow down the life pace and take a step back. I’ve tried new hobbies that I’ve never thought of trying like sewing clothes, making candles, or just trying out new recipes. This whole situation also has allowed me to appreciate what truly matters: friends, family and the connections I’ve made throughout my life. It reminded me that I should spend more time with my loved ones and strengthen my connection with them. I think the cliché 'tomorrow is not promised' has never been truer than now.

And from the work perspective, even though we haven’t stopped working for a second, we’ve found ways how to support each other and stay productive!

We believe that there can be even more lessons that we could have learnt from lockdown and self-isolation, we just need to stop and think about it. And once we’re back to normal life, hopefully we’ll be smart enough to remember them!

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